The Hunt: First Version and How It is Serving to Us Plan for Future Roblox-wide Occasions

The Hunt: First Version attracted 34 million customers who spent 128 million hours finishing 212 million quests. 
100 creator groups constructed new quests showcasing a various vary of experiences.
Our customers and creators supplied precious insights that can make future community-wide occasions even higher.

For 2 nice weeks final month, 34 million Roblox customers tackled brand-new quests throughout 100 of our creator experiences as a part of The Hunt: First Version, our first community-wide occasion in three years. It was a hit primarily based on many metrics, together with the 212 million quests our customers accomplished and the 800,000 customers gathered for the beginning of the occasion. The intensive engagement we noticed from customers and creators makes us enthusiastic about the way forward for community-wide occasions on Roblox. And, the invaluable insights we collected will assist us plan them going ahead. 

We designed the Hunt: First Version, which ran from March 15 on cellular, PC, console, and VR, with one thing for everybody. Customers all in favour of dipping their toes into collaborating may earn a reward after simply 5 quests. These looking forward to unique and uncommon rewards accomplished much more quests. And essentially the most intrepid explorers earned the coveted Infinite Egg — a nod to the beloved egg hunts we’ve run up to now on Roblox — after finishing no less than 95 quests.

Listed below are a number of the largest highlights from the 2 weeks of The Hunt: First Version:

100 of our prime experiences had brand-new quests, together with Doorways by LSPLASH, Arsenal by ROLVe, Piggy by MiniToon, and Catalog Avatar Creator by ItsMuneeeb. 
Video Star influencers put collectively unimaginable livestreams, never-before-seen collaborations, and a ton of hype content material all through the occasion. That included handing out Hunt-exclusive gold Vault Headphones to customers who joined them within the occasion hub. 
We had been excited to see a lot fan-made content material emerge. For instance, customers created guides on the toughest and best quests to finish, in addition to ideas and methods on how one can beat quests.

The Hunt: First Version is the newest instance of what’s potential when our creators and customers come collectively. Many in our neighborhood have nice reminiscences of in style hunts up to now like Metaverse Champions in 2021. 

That was particularly highly effective in showcasing and driving discovery of our creators’ incredible experiences. Since then, we’ve listened to and heard our neighborhood’s suggestions that occasions like this are vital for them. “It’s superior to see an official occasion again on the platform,” stated MegaSquadMo, one in all our Video Star members. “The hassle some video games put in was superb. Watching the neighborhood come collectively to assist one another full badge quests and unlock avatar gadgets was actually cool after such an extended break. Hoping this units the stage for even higher occasions sooner or later!”

So consider The Hunt: First Version as a light-weight re-entry into community-wide occasions. Within the coming months and years, we’ll proceed our new sequence and discover recent themes and concepts that can rev up our neighborhood.

Trying Into the Future

We discovered a ton from The Hunt: First Version and we’re already occupied with how one can apply these classes to future occasions. All through the method, our neighborhood supplied precious suggestions on what energized them and the iterations they’d wish to see in future neighborhood occasions. Among the many insights that can assist us plan nice future neighborhood occasions: 

Customers beloved making an attempt out a broad vary of latest experiences.
They appreciated the nod to previous occasions, together with the Infinite Egg, for individuals who accomplished 95 quests.
Getting our creator and influencer communities concerned upfront helped get them excited and, in flip, to succeed in out to their gamers and audiences. That drove extra engagement. 
We’ll work carefully with creators sooner or later to outline greatest practices for occasions like these.

However there’s nonetheless extra to be taught from final month’s hunt. That’s why Roblox founder and CEO, David Baszucki, will invite a person who closely participated within the Hunt and the creator crew behind one of many quests for The Hunt: First Version to our headquarters in San Mateo, California to offer suggestions. There, they’ll have dinner and put their heads collectively at a product planning brainstorming session primarily based on their experiences throughout final month’s occasion.

We love that Roblox is pushed by our neighborhood’s superb creativity. The Hunt: First Version was an awesome instance of the place our creators can take our platform once we empower them to take the lead. “We noticed superb engagement throughout a number of of our video games, generally from gamers who haven’t performed in years,” stated alertcoderf, CEO of Twin Atlas. “It was an awesome alternative to indicate them the whole lot that’s modified since they final performed!” 

We’re now engaged on new instruments to assist our creators maintain their very own occasions tied to main moments they wish to share with their audiences. Within the meantime, we are going to proceed studying from our ever-evolving neighborhood, and we are able to’t watch for the subsequent iteration of The Hunt. So keep tuned!