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Hypercasual developer and writer FreePlay has surpassed 1.5 billion downloads throughout its video games portfolio in 4 years.
The corporate mentioned it had racked up one third of these installs in the course of the previous 12 months alone. That determine matched the five hundred million downloads it generated in 2022.
Style variety
FreePlay was based in 2020 as a hypercasual specialist and has since grown its portfolio to twenty video games. Its titles embody Depend Masters, Fidget Toys Buying and selling, Snake Run Race and Twerk Race 3D.
Snake Run Race ranked within the high 10 video games by cellular efficiency within the US final 12 months, based on information.ai. The cellular title was one among three hypercasual video games FreePlay authorised to publish in 2022 out of greater than 70 examined video games.
A difficult market – with points akin to ATT impacting the hypercasual market and consumer acquisition as a complete – has seen FreePlay shift its focus from hypercasual to hybridcasual and informal titles, video games that it expects to launch globally quickly.
“Diversifying our recreation portfolio into new genres mitigates dangers and reaches a wider viewers,” mentioned FreePlay CEO Evgeniy Sidorov.
“We apply well-proven methods from our flagship titles to those new initiatives – meticulous consideration to all features and simultaneous viewers enlargement, whereas enhancing the standard of our video games. Attaining 1.5 billion downloads is a wonderful reward and motivation for us as an organization striving to win over gamers’ hearts.”
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